Agenda: How do you enter a new market?

Common US entry mistakes

• Competitive game is weak
• Entered too soon
• Random acts of good market
• Customer confirmation bias
• Poor product differentiation
• Unclear market entry

Markets

Home

• Make your home country your first market.
• Make sure you have local PMF otherwise you might not have the insights required to deal with the challenges in a foreign market.

US

• Only enter if you have an unfair advantage over your competitors.

Five Factor Framework

Factors:

• Customer