Speaker: Paul Brown (Explanatory)

Example

Sergey Brin (co-founder, Google)

• Activity: Planned massive antics around the Moscone Center
• Message: You can take Google Glass anywhere
• Article: https://www.theverge.com/2014/6/25/5841568/where-was-glass-at-google-i-o-2014

5-step Framework for Storytelling

Rule #1: You're under a lot less pressure than you think

• When you're on the stage, you don't need to deliver drama or inspiring or winning
• They expect you to be clear, concise and useful (respectful of their time) by providing them information.
• Simple, practical and easily memorized.

1. Understanding your audience

Rule #2: Your audience doesn't care

• You are competing against the audience’s distractions.
• They are looking at an email, a message or something else.
• Hence you need to keep simple and short.
• Your audience won't retain 90% of what they hear, so make sure the 10% counts.