Sales Masterclass for Founders

Applies to SMB, Enterprise etc.
It's about selling within the same day.
The idea is to build a rapport with a person and building a human connection and talk about best interests.

Insights from the sales demo:

Tone: you are coming off as helpful, genuinely talking about their best interests.
Get their permission by asking if it “sounds good” to discuss next steps after the conversation.
Discovery: why are they here? Why are they taking a demo today? Your job is to help them to make a decision.
The product demo may be 30% of your conversation (10-15 minutes).
However you ask about their initial ask
Initial asks: what are the chances of you using something like XYZ? Gauge the situation and plan how are you going to overcome the objection.
Objection: start off with “Absolutely! 100%! We love to align with you”
Close: reassure them but don't promise something that you won't follow up on.
Be authentic - don’t give into small talk