The cost of not doing SEO, is more than doing SEO.
Speaker
Rakesh Patel
https://www.upperinc.com/
https://www.dynoroute.com/
Structure
Start with blogs
Once you have 50,000+ rank, start by adding feature pages and pricing
Once you have 500 views per day, add a sign up page and create a wait-list.
4-step process
Create content
Connect content
Create back links
Technical SEO
Tools
Semantic SEO
white paper by Koray
Ghost.org
for hosting the website