Speakers

Srikrishnan Ganesan (Rocketlane)

Arvind Parthiban (SuperOps)

Rocketlane's Journey (new category)

<aside> 💡 Goals & Learnings

• Tried to optimize for momentum
• Hit $1M in the first year
• Wanted to keep the morale up
• Invested in marketing from Day 1 (pictures for PR etc.)
• Raised money on Day 1 </aside>

Product

• Tried the unification approach.
• They wanted to launch all four products together vs building it one by one.
• They didn't launch an MVP with design partners instead they launched a compound product.
• Spent a lot of time on discovery and PMF.
• The product looked mature on Day 1.
• The whole team would be notified of bugs through an emoji on screen - hence everyone focused on creating finished products.

“Discuss and exchange ideas then make them your own!”

Launch

Wanted to invest heavily in marketing + PR. The founder needs to sit and check campaigns, blogs etc. to enable the marketing team.