Panel Discussion

Takeaways from US SaaS events

Book recommendation: Culture Map

• Learn about the culture and what are your customers talking about.
• Take notes
• Set up 1-on-1: ask what works and what doesn't!
• Try connecting with people you are not comfortable - with someone new.

US GTM

• Spend a lot of effort to map out the process
• Understand your customer ecosystem tooling not just ICP (e.g. Google vs Microsoft)
• US customers: don't over-promise & under-deliver
• Maximize distribution of the product - share your product, don't lose deals over commercials

The journey from $1 to $10 million

• You must have PLG along with Sales-led motion
• Figure out how well are your customers using the product
• Manage expectations: get things right as you aspire for longevity