Bessemer Ventures Event: https://brunchwithbessemer.splashthat.com

Panel

• Anirban Datta, ARD Advisors
• Girish Bhat, Accel Data
• Raj Sabhlok, Bessemer Ventures
• Aparna Chaganty, Bessemer Ventures

Website as a Marketing Engine

• Modern, slick website (it's a sin to not have a website that loads quickly)
• Build one quickly and handover to an expert
• 24*7 marketing engine
• Ultimate messaging
• Digital presence is a must
• Gartner & G2
• Try to mention Personas
  • e.g. Carta’s website
  • Emily at Carta (ex-Asana)
• Unusual Ventures have a playbook
• No one scrolls 1.5 pages down
• Make sure the CTA is extremely visible depending on your target customers
• Purple doesn't always work. Experiment a lot on the landing screen (3 sec scroll)